In writing the article on Building Someone Else’s Business, I didn’t realize that there are newbies, not knowing the basic principles of business. So, I decided to explain the basic business terms and principles; show them with examples and put some light on the situation suitable for thinking about the question: whose business do I build.
We will explain the difference between a business, a website, a customer, a partner and a co-operation, showing how it should work in proper business relations because these sometimes cause the most confusion. I will not talk about the relation: you – your customer but about: you – your partners in a co-operation “serving” the same customer.
The basic principle of business is: “you sell a product or a service to a customer for money”. There are different and more complicated definitions of business relations but let us stick to this easiest, simplest and not fully general wording.
Once you are ready or start or accept money for your product or service, you build YOUR business. Everything else is only forms, methods or strategies how you do it – eg a website, a co-operation.
A website alone is not a business yet. It could be considered a step, a form of presentation but not a fully functioning business.
The customer is the person or a company to whom you aim to sell your product or service = your target.
The product or service you sell MUST help your customers by addressing the unmet need(s), whichever way the customer imagines – eg to help him get slimmer, to build his business. Even if you are a web designer and design websites for your customers, once you do it for money, if you accept money for your services, you build YOUR business but this is not the point at which you should think about this question. It is not even important how well you help at this moment. It is not the subject of this article.
The important point at which you should think about whose business you build is when we talk about a co-operation between business partners.
A co-operation comes into question when for instance you are not satisfied with the progress your business is doing and you want to see much faster results or any results at all or you want to start your own business. In such a case you will start to look for a third person = a partner (not your customer) who can help you in starting or speeding up your business.
A co-operation in every form is a powerful tool and sometimes vital for your business but it is essential to learn how to use it right. And also, this is the situation in which you should ask the question about building your business. You should know exactly:
1) What you want to achieve – you should know exactly why you enter the co-operation, what you expect to gain
2) What you can offer to your partner – the ideal form of a long-term successful co-operation is when both the partners prosper the same way. However, when you start, you are not able to offer the same valuable share but you have to find out and offer something that can help your partner to grow his business as well. Never pretend, never cheat. Don’t promise more than you can actually offer. Build your business on honesty from the start and in every aspect.
3) What you can accept – this is important. The less you are able to offer your partner and the more necessary his co-operation is for you and your business, the more unfavorable, unfair conditions you have to accept. Even such a co-operation can bring you progress. However, you have to watch it. Once such a co-operation ceases bringing you progress, you have to leave it. A typical example of a difficult situation in building your business is affiliate programmes. There are all kinds of pitfalls here. It starts with the duplicated website, then the long address or an address ending with ?xyz, difficulties with proper tracking, half or questionable honesty of many people and companies offering the programmes.
The results from the affiliate programmes can range from hundreds of hours of your wasted efforts through little or bigger money to a really good income. And all of it depends on the right choice of the programmes and on your skill in handling this kind of co-operation. In other words: on how well you learn to build your business.
I hope this little article will help you to start studying forms of co-operation and making full use of it in building your business. I wish you all the bests!